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Why we exist

Born in Oslo, our style is as solid and timeless as a bonsai, as rich and straightforward as black coffee, and as classic as a Margarita Pizza. Our mission is to create clothing that people truly want to wear every day. Because The Product is not just fashion. It's a way of living.


Inspired by Everyday Life

Oslo teaches us that life is full of surprises – a place where seasons change in the blink of an eye and your day can shift from work to play and from home to away seamlessly. The Product reflects this versatility. Our pieces blend high quality and comfort into clothing that’s as adaptable as your life.


For Life, Not Just a Season

Our motto, "The Product. For Life," isn't just a tagline; it's our promise to you. We create clothes that last, that grow with you, and that remain timeless amidst the ever-changing tides of fashion. With The Product, you invest in quality that lasts, styles that impress, and values that resonate.


As we move forward, our focus is on thoughtful growth and sustainable success. This means smart product development, relevant market engagement, and a commitment to being a reliable and positive presence in your life. We're here to make a difference, one stylish, comfortable, and joyous piece at a time.


What we do

The Product elevates your everyday life, from work to play, from home to away. Our focus on quality and comfort transforms basic items into must-have wardrobe staples. Our products are perfect for those who seek refinement in the everyday. 

 

Work, Play, Home and Away

For Work: Enhance Your Focus and Comfort

Imagine waking up and slipping into clothes that make you feel both comfortable and confident. Our workwear collection is designed to promote a relaxed and focused mindset, perfect for busy workdays. With The Product, dressing for work is no longer a chore but a pleasure. 


For Play: Embrace Versatility and Fun

Picture this: it's the weekend, and you're ready for adventure. Whether it's a hike in the mountains, a game of golf, or a casual meetup with friends, our pieces adapt to any activity. Imagine clothes that move with you, durable yet stylish, ready for any spontaneous adventure. Our garments are designed for versatility, ensuring you're always dressed for fun. 


At Home: Indulge in Supreme Comfort

Think about those cozy days at home, where comfort is key. Our pieces are crafted from high-quality fabrics that feel luxurious and cozy against your skin. Imagine wrapping yourself in softness, whether you're binge-watching your favorite show, reading a book, or simply relaxing. Our stylish loungewear makes staying in as appealing as going out, combining comfort with visual appeal. 


Away: Travel in Elegance and Ease

Whether it’s a business trip or a vacation — our travel-ready apparel combines elegance and practicality, ensuring you look good and feel comfortable, no matter the destination. Picture clothing that is easy to pack, resists wrinkles, and adapts to varying climates and cultural settings. With The Product, traveling becomes seamless and stylish. 


How we do it


Quality and Durability

Our commitment to exceptional craftsmanship ensures every piece is built to last a lifetime, offering timeless style and reliability.


Timeless and Versatile

We create designs that fit seamlessly into every aspect of your life, avoiding fleeting trends to provide timeless, versatile pieces for any occasion.

 

Sustainability and Responsibility

We prioritize sustainability in our practices, and work hard to create durable products that are kind to the planet and society.


Inclusivity and Diversity

We welcome all, crafting a diverse range of products that cater to various styles, needs, and preferences, ensuring everyone feels included.


People-Centric Approach

We listen to you, celebrating real-life stories and ensuring our products enhance your everyday life, weaving into the fabric of your daily experiences.


Authenticity and Transparency

We pride ourselves on being genuine and transparent, fostering trust by being open about our product sourcing, manufacturing process, and sustainability efforts.