Our Story
"No matter where you are, or what you do, you will always prefer to feel comfortable."
Founder of The Product, Fredrik Lund.
About us
Born in Oslo in 2015, THE PRODUCT demonstrates what good basics mean, the simple, emphatic, Scandinavian way.
“No matter who you are, where you are, or what you do, you will always prefer to feel comfortable.” Founder of THE PRODUCT, Fredrik Lund.
Driven by this simple insight and 20 years experience in the fashion industry, Fredrik, set out on a mission to break the stereotypical fashion mold of endless product launches and hype.
As a 10th generation Osloite, the city’s mood is engrained in his genes. Determined to find out “what do we actually like to wear every day?”, Fredrik engaged with his network of family, friends and colleagues to create a recipe for a high quality – eco conscious – brand that delivers on comfort, quality and value for money.
The Oslo based team sources the best quality fabrics to handle everyday life. Colors and styles are designed to be classic and timeless. Suppliers, fabrics, packaging and even methods of transportation are selected with sustainability and social responsibility in mind.
There are no limited editions or seasonal collections, just one line of versatile everyday-wear to love and enjoy all year round.
We hope you'll like it!
There are no limited editions or seasonal collections, just one line of versatile everyday-wear to love and enjoy all year round.
Products with a better conscience
At The Product, our philosophy shares common ground with the principles of eco fashion. How? We take active steps to lessen our negative impact on the environment and for us, social responsibility is a must.
Our main contribution is to make long-lasting products. We don’t change our collections every season because we believe in creating garments that form a solid base to your wardrobe. No more buying and throwing away.
At The Product, our decisions are conscientious and we play open cards. We choose fabrics that will provide our customers with comfortable, good looking and long lasting basics. If we have to use plastic for hygeine purposes, we choose biodegrable. We choose trains over planes. All of our fabric and packaging decisions are made with sustainability in mind. We’re not perfect (raise a hand if you are), but we believe in making informed choices and we are constantly striving to do better.
We don’t change our collections every season because we believe in creating garments that form a solid base to your wardrobe. No more buying and throwing away.
Our Materials
We use recycled cashmere, produced in Italy.
You can find the name of our fabric supplier and manufacturer at each product page.
