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Born in Oslo in 2015, THE PRODUCT demonstrates what good basics mean, the simple, emphatic Scandinavian way.  

“No matter who you are, where you are, or what you do, you will always prefer to feel comfortable.” Founder of THE PRODUCT, Fredrik Lund

Driven by this simple insight and 20 years experience in the fashion industry, Fredrik, set out on a mission to break the stereotypical fashion mold of endless product launches and hype.

As a 10th generation Osloite, the city’s mood is engrained in his genes. Determined to find out “what do we actually like to wear every day?”, Fredrik engaged with his network of family, friends and colleagues to create a recipe for a high quality – eco conscious – brand that delivers on comfort, quality and value for money.

The Oslo based team sources the best quality fabrics to handle everyday life. Colors and styles are designed to be classic and timeless. Suppliers, fabrics, packaging and even methods of transportation are selected with sustainability and social responsibility in mind.

There are no limited editions or seasonal collections, just one line of versatile everyday-wear to love and enjoy all year round.

Think premium quality without breaking the bank. Super soft cotton and bamboo viscose. Uncomplicated everyday essentials like T-shirts, sweaters, socks and underwear. Easy merino wool pieces, and some vegetable tanned leather pants you’ll want to take dancing.

We hope you'll like it!