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Born in Oslo in 2015, THE PRODUCT demonstrates what good basics mean, the simple, emphatic, Scandinavian way.

“No matter who you are, where you are, or what you do, you will always prefer to feel comfortable.” Founder of THE PRODUCT, Fredrik Lund

Driven by this simple insight and 20 years experience in the fashion industry, Fredrik, set out on a mission to break the stereotypical fashion mold of endless product launches and hype.

As a 10th generation Osloite, the city’s mood is engrained in his genes. Determined to find out “what do we actually like to wear every day?”, Fredrik engaged with his network of family, friends and colleagues to create a recipe for a high quality – eco conscious – brand that delivers on comfort, quality and value for money. 

The Oslo based team sources the best quality fabrics to handle everyday life. Colors and styles are designed to be classic and timeless. Suppliers, fabrics, packaging and even methods of transportation are selected with sustainability and social responsibility in mind. There are no limited editions or seasonal collections, just one line of versatile everyday-wear to enjoy all year round. We hope you'll like it! 


At THE PRODUCT, our philosophy shares common ground with the principles of eco fashion. How? We take steps to lessen our negative impact on the environment and for us, social responsibility is a must.

Our main contribution is to make long-lasting products. We don’t change our collections every season because we believe in creating quality garments that form a solid base to your wardrobe. No more buying and throwing away.

At THE PRODUCT, we keep no secrets. We’re not at all perfect, but we believe in making informed choices and we are constantly striving to do better.

We choose fabrics that will provide our customers with comfortable and long lasting classics. If we use plastic, we choose biodegradable. We choose trains over planes.  All of our fabric and packaging decisions are made with sustainability in mind.   

Learn more about our materials

Bamboo viscose

Bamboo is strong, fast-growing and turns into wonderfully soft clothes. The bamboo is planted and harvested in a responsible manner which ensures that it remains an available resource year after year. Bamboo is quickly renewable, it is effective when it comes to water and land use, and it requires no use of pesticides or fertilizers. Garments made of bamboo viscose stay soft without the use of fabric softener and are therefore ideal for people with sensitive skin or skin allergies. Our tee’s, socks and underwear are made using viscose originating from bamboo. Experience super comfort.

Organic cotton

At THE PRODUCT, we use GOTS certified cotton. GOTS (Global Organic Textile Standard) is internationally recognized as the strictest certification because it ensures that a product must be 70% certified organic fiber, cannot be treated with toxic substances or colored with toxic dyes. It also ensures that the product is produced in a mill that has serious considerations for both it's workers and the environment. In a nutshell – it means that the whole process of producing the final product meets the highest environmental and socially responsible standards. Hello better conscience.


Leather is a durable and flexible material created by tanning animal rawhides, mostly cattle hide. Tanning is often done using chemicals, but we source leather that is tanned using natural materials. This is called vegetable tanning. It’s been around forever (literally, centuries). We like it because it causes much less harm to the environment and does not hurt the people involved. Due to the process and natural tannins used, vegetable tanned leather develops a rich and beautiful patina, no two productions are exactly the same, thus creating really unique products. Leather garments ages well and if you treat them right, they will be with you for a long time.

Merino wool

Our knitwear is made using 100% Merino wool from Italian Biella Yarn and Tollegno – some of the best merino wool available. Merino wool is typically a finer and softer material, so it doesn’t just look good, it feels really good too. At THE PRODUCT, we ensure high quality wool that is durable and handles a gentle machine wash with wool detergent at 30 degrees. Italian sourced wool, produced in Europe (Turkey, Romania and Italy).
Starting from 2021 GOTS certified products are also a part of our knitwear offer.



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